Echo of Pink was born in the heart of Jaipur as a quiet tribute to time honoured craftsmanship and modern elegance. Our name is rooted in purpose - a gentle echo of Jaipur, the Pink City, carried out into the world. It reflects both a place and a promise: to preserve beauty, craft, and care in every stitch.

We work with artisans who carry forward generations of hand block-printing tradition, using hand-carved wooden blocks and natural, azo-free dyes to create patterns that tell stories - not just prints, but heirlooms in the making.

Created for the woman who gracefully bridges tradition and modernity. She finds beauty in unhurried moments, cherishes timeless silhouettes, and chooses clothing that flows with her rhythm. Our pieces are a blend of effortless elegance and thoughtful detail - soft tie-up bows, delicate scalloped edges, and flowing tiered skirts that sway with grace. Each design is fully lined for comfort, crafted with hidden pockets, and finished with gentle smocking that moves with you, effortlessly

We work exclusively with soft, breathable 100% cotton, embracing the principles of slow fashion - producing mindfully, reducing waste, and honouring every artisan whose hands shape our collections.

Whether you're strolling through sunlit streets in California or finding quiet corners in London, Echo of Pink brings with it a piece of Jaipur - a trace of its warmth, its colours, and its timeless grace.